VISUAL DESIGN
SIGNAGE
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This section highlights visual design projects created to deliver messages quickly and effectively.
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Skills: Canva, large-format design, billboard advertising, event signage, campaign graphics, print layout, audience engagement, visual communication
Developing High-Visibility Messaging Through Billboard Design
Mobile Billboard Political Campaign (District 8, 2022 & 2024)
Programs Used: Canva
My role: Graphic Designer - DOOH / Billboard Advertising
Problem: Holzapfel and Darrow needed to influence broad audiences in public spaces while also providing personalized, tangible messaging that landed directly in voters’ homes.
Solution: I combined billboards (broad awareness) with mailers (direct engagement) to create a layered communication strategy to ensure both reach and depth for measurable behavior change.
SPS & ICE Service Group Symposia Advertising
Programs Used: Canva
My role: Graphic Designer - DOOH / Billboard Advertising
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Problem: Corporate participants needed clear direction and a professional impression to stay engaged during annual multi-day Waste Management Symposia.
Solution: I constructed billboard designs that strategically chunked information into memorable, high-contrast visuals that guided attention, promoted the companies, and reinforced their presence.
Problem: Traditional promotional materials failed to build anticipation across the Reigning Grace's event weekend.
Solution: I created vibrant billboard truck visuals that showcased event details and calls-to-action in a clear, eye-catching format.
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Reigning Grace Ranch Event Billboard Promotions
Programs Used: Canva
My role: Graphic Designer - DOOH / Billboard Advertising
Designing Event & Promotional Collateral
Print and Event Signage
Programs Used: Canva
My role: Graphic Designer
Problem: Each project required visual materials that spoke to very different audiences. Using a one-size-fits-all design approach would risk overshadowing clarity, and the message could be lost.
Solution: I applied audience-centered design principles to create an invitation that captured personality, stationery that upheld event tone and consistency, and a hiring poster that was professional and persuasive.
Designing Print and Digital Materials for a Mobile Billboard Company
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Marketing Collateral
Problem: As a startup, MobileIMPACT.AZ needed needed collateral pieces across print and digital platforms, but inconsistent visuals risked weakening brand identity.
Solution: I designed brochures, business cards, and social media posts using unified typography, color palettes, and iconography, which delivered a credible brand presence, boosted client engagement, and supported steady business growth.
Programs Used: Canva, PDF-X, Splice, Facebook, Instagram
My roles: Content Creator and Branding/Graphic Designer